Nobody likes a “doom loop,” least of all the citizens of San Francisco. While it remains a place of economic power, the city has suffered from rising office vacancy rates, retailers departing from the shopping district, entrenched homelessness, a crippling drug culture and unchecked crime. Bad media coverage has been rampant, including reportage from the trend-setting New York Times. That, of course, isn’t the whole story.

Join the San Francisco Public Relations Round Table October 23 for another thoughtful, fun, in-person gathering and frank discussion of some of the issues facing the city and its hospitality PR people, whose work includes pitching to influencers around the world while keeping San Franciscans and visitors engaged in a thriving cultural life.

• Lori Lincoln, VP, Global PR & Media Relations, San Francisco Travel Association

• Alex Bastian, President and CEO, Hotel Council of San Francisco

• Julie Zigoris, SF journalist tracking the city’s ups and downs

• Warner Johnston, founder of 5 Borough Communications and member of the interim SFPRRT board (moderator)